Bluff Distillery

Unashamedly passionate about the Murihiku Southland region, Mr Fraser grew up on a farm at Heddon Bush before spending a decade in Dunedin where he studied and then worked in the electrical industry before returning to Invercargill. The owner of Miele Apiaries Premium Honey and co-founder of the Southland Food Hub, he has led the development of the Bluff Distillery Company and its iconic gin products.

Bluff Distillery's London Dry Gin recently achieved significant international recognition, winning multiple awards at The Gin Guide Awards in London. Along with many other awards, the gin was named "Product of the Year 2025", a title given to the gin that best combines award-winning design and branding with an exceptional spirit. 

(With acknowledgement to Southland Times)